Success in search engine optimization depends on quality content and link building. Any website, no matter how big or little has to be optimized for search engine results (SEO). Having a well-rounded SEO strategy may help you in a variety of ways. View our search engine optimization analytics to see how SEO has evolved over time and how you can make your tactics more effective. The SEO benchmarks and SEO trends in 2021 will also be included in these statistics to assist you to prepare for upcoming changes in the SEO field.

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General SEO Statistics

  • Google is the most popular search engine
    Google commands over 79 percent of total desktop search traffic in 2021, followed by Bing (7.27 percent), and Yahoo (5.06 percent)., AOL, and other smaller companies account for the remaining 2.2 percent of search traffic.
  • 50% of all organic search queries include four or more words.
    This is especially true for websites that aren’t making use of longtail keywords. Longtail keywords are not only crucial for site traffic, but they also convert better than typical search queries.
  • Success in search engine optimization depends on quality content and link building.
    According to several reputable sources, the most efficient approach to rank content in search engines is to combine high-quality content with link development. When link development and strong content are coupled, they have the potential to skyrocket web traffic.
  • Updating an existing title tag with an SEO-optimised one can increase page clicks by more than 437%.
    According to a test conducted by Safari Digital in 2021, replacing previously published articles with an optimized title tag that aligned the content with keywords with high search traffic can boost page hits by more than fourfold. The study revealed that pages with an updated, optimized title tag generated 107 percent more hits than those without one. It was conducted across 16 websites and across 135 web pages.
  • 56% of businesses allocate less than one-quarter of their marketing budget to link building.
    Although it may be frightening to think about, if your website isn’t on Google’s first page, you have a less than 1% chance of obtaining an organic hit from a Google search. For those search phrases that are likely to have a direct impact on your bottom line, getting to page 1 of Google’s search results is a must. You can receive a lot of impressions on your site, but your odds of obtaining a click are little to none.
  • Businesses with a marketing strategy allocate on average 41% of their budget to SEO
    Businesses are paying more than ever to improve their visibility through organic search, attracted by the residual and ongoing benefits of an SEO plan. Over the next five years, this number is anticipated to rise to more than 45%.
  • Using long-tail keywords increases click-through rates
    3-5 percent greater CTR for long tail keyword searches in organic search results than for organic search titles with 1 or 2 words in the title, according to this search statistic.
  • 70% of clicks in Google search results go to organic, with 30% going to AdWords.
    The efficiency of organic search results is undeniable, even though PPC marketing plays an essential role in a comprehensive marketing plan. It seems that despite Google’s best efforts, consumers are still extremely aware of what constitutes a “organic” search result. As a result of SEO data like this, marketing budgets should allocate more money to SEO.
  • Businesses with online reviews are trusted by 73% of consumers.
    The usage of peer-to-peer review sites such as Google My Business, Facebook, Yelp, and others is a powerful approach to increase customer trust and generate conversions. Customers are more likely to make a purchase if a business displays reviews directly on their website utilizing schema markup.
  • 97% of consumers research a company via the internet.
    Consumers now have more information than ever before. This SEO truth emphasizes the necessity of having a wealth of company information available for potential consumers on the internet. Make it simple for your target market to learn about your firm by providing information on your website about your company and your narrative.


Whatever your requirements, we hope that our SEO statistics 2021 guide has provided you with useful information to assist you in planning your future strategy.  In addition, GenieTech- also offers a variety of affordable SEO Services in Birmingham, Wolverhampton and West Midlands area to assist your business. In order to reach your target audience and grow your business, we can help you harness the power of these SEO data and others.

The secret to landing on page one, position one of the SERPs, is to know your market and what it takes. Is your SEO approach in need of improvement? Get in touch with the professionals at GenieTech who specialize in search engine optimization (SEO).