Social Media Optimization
Social media optimization is all about the use of social media platforms and managing them in a way that lets your business grow and build a loyal audience. To put it in a simpler way, it makes your business be discovered by the right customers and build lasting relations with them. Moreover, it bridges the gap between your social presence and your website, making you more visible on the web.
Did you know that there are about 3.5 billion active social media users in the world? If you are a business owner and want that your business reaches several potential customers through social media networks, all you need to do is optimizing your social media the way it should be done.
How SMO Relates To SEO?
To be precise, SEO is all about making your website visible on the search engine result page. On the other hand, SMO enhances engagement through social media platforms. So, being active on social media directly responds to a higher search engine ranking.
Let’s take an example of a viral Facebook post. As the post is shared by several people active on social media, it will definitely receive attention from the search engine. The number of likes, shares, and comments makes the post more engaging, and guess what, search engines love that. Giving emphasis to what has been shared is considered.
Effective SMO Process
Campaign Auditing & Strategy
Our social media audit involves reviewing the metrics of your business in order to assess growth and various opportunities.
Social Media Strategy Implementation
Implementing impeccable social media strategies that attract high-quality traffic and building an enormous audience of loyal customers.
Social Media Network Building
Making your network extensive so that you get more exposure and recognition in the industry.
Campaign Monitoring & Reporting
Keeping a close eye on social media campaigns actively and making changes accordingly to help you attain success fast.